For my Primary Research, first I constructed some Market Research to collect vital feedback needed from my Target Audience, I completed this on Survey Monkey. Here's a link for this https://www.surveymonkey.co.uk/r/372KJLW.
On my survey/questionnaire, I asked questions to receive a better idea of what my target audience are like and what exact lifestyle psychographic they came under. I also asked questions about their interests and what they would want to see on the cover, the contents and double page. Therefore I gained a better concept of what to include; content and layout wise.
Below is a gallery of my questionnaire's questions and the results I received back from asking 10 individuals to complete my survey.
On my survey/questionnaire, I asked questions to receive a better idea of what my target audience are like and what exact lifestyle psychographic they came under. I also asked questions about their interests and what they would want to see on the cover, the contents and double page. Therefore I gained a better concept of what to include; content and layout wise.
Below is a gallery of my questionnaire's questions and the results I received back from asking 10 individuals to complete my survey.
During the construction of my survey, I missed out basic general questions such as 'What gender are you?', 'How old are you' and 'What is your favourite genre' as I knew overall that I wanted to target a unisex audience, instead of asking how old the person was instead I specifically asked people that I knew were already within my ideal target audience age range. Lastly, I didn't ask what genre of music they were interested in as I knew I wanted my magazine to be of the rock genre, instead I asked them if they had to choose a type of rock music what would they choose to get a better specific type of rock they liked. I missed out general questions like this to add other vital questions which I would get more out of.